Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Leading Health Groups Urge FDA to Campaign for Tobacco Free Kids Teens use Juul e cigarettes much more often than other vaping products JUUL2 Juul Labs Science