The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times Popularity of the 'the dress black blue white gold' meme correlates with Google searches for 'luke skywalker' (r=0.803) I've been thinking about "the dress" for 10 years. Here's what I've learned. Remember that infamous dress on social media? Was it white and gold, or blue and black? The answer holds surprising insights into the human brain.